SUPERFICIAL SUPERGLOW 2.0 // CHANNELLING THE STARS

This course is formatted as a design competition. It is seeking proposals for the storefront of the future. Focusing on the condensation of multiple technologies into building enclosures, projects should explore the possibility of storefronts that are alive, that watch you, respond to you, and allow you to interact with them. Schemes must demonstrate the ability to provoke interaction, map interactions and reveal these flows through the integration of illumination, sensors and projectors within a full scale storefront system. Projects are to use the site of LACE located on Hollywood boulevard – near Vine – as a case study. Competition winners will install their proposal at this site leaving it up for three months. Projects must develop strategies that directly integrate the “stars” of the Hollywood Boulevard “Walk of Fame” within a two block radius of the site and work with information about them. Projects may consider the capturing of motion, sound or internet data and in some manner use the sidewalk in combination with the storefront of LACE as an urban “screen” for interplay and interaction.

a joint AUD/DMA/CITYLAB/CENS/LACE production // instructor: DAVID ERDMAN // outside advisors: JEFF BURKE, DANA CUFF, MARK HANSEN, CASEY REAS // support: UCLA ARTS FORUM // travel fund: CHARLES MOORE TRAVELING FELLOWSHIP